Education App For Sustainable Living

Together with the Foostainable team, we've built a solution promoting healthy eating.

The Company and Product

Foostainable is a tool that makes it easy for users to determine how healthy, nutritious, and sustainable their food choices are.

The app helps users determine the nutritional and environmental score of the foods and meals they eat by calculating their carbon footprint emission and the amount of water used in their production.

Apart from educating users about their food choices in an easy and engaging way, Foostainable suggests healthier and environmentally friendly alternatives to high-impact foods. It also provides recipe ideas based on sustainable and healthy eating principles.

On average an individual has 3 meals per day. That’s 1,091 opportunities each year for each person to make a positive impact. The creators of Foostainable, Marta and Ed Hyland see huge potential in this and believe that through small steps, intrinsic motivation, and the right technology solution, they can inspire long-term positive change.

Client’s feedback

The Challenge

The design was provided by the Client who is a design lead.

Our job was to take care of the development. We decided to build a functional proof of concept of the Web app using Ruby on Rails and React.

Scope and Highlights

WEB APP

MVP DEVELOPMENT

REACT

RUBY ON RAILS

3 WEEKS TO DELIVER MVP

FONTEND & BACKEND

Key challenges in the project included:

Tight deadline and fixed budget.
The backend had to be lightweight and functional.
Integration with an external API - Edamam.
Quick and clever error handling.

The process

Thorough process of design, architecture and testing

Close collaboration and weekly updates

Short feedback loop due to allowing the client to access the staging environment

Thorough process of design, architecture and testing

Close collaboration and weekly updates

Short feedback loop due to allowing the client to access the staging environment

The next challenges to tackle

Sentiment analysis.

Common themes.

Indirect feedback hidden in plain sight.

Sentiment analysis.

Common themes.

Indirect feedback hidden in plain sight.

The process started with team onboarding to the project done by the Business Analyst and Account Manager.

Then, the team and the Client participated in a kick-off meeting which laid the foundation for the first sprint planning and helped us start building the MVP.

We used Ruby on Rails on the backend and React on the frontend to make a functional proof of concept that can be quickly passed to testers.

Foostainable Application

Team’s voice

The Outcome

In just 3 weeks, we developed a functional MVP that is now ready to be trialed with early adopters.

This will be crucial for Foostainable to better understand their customers and fine-tune their product. This tool will also be presented to investors to showcase Foostainble and help bring their vision to a wider audience.

As for now, the Foostainable food database includes over 450 products, but there are plans to significantly increase it in the future. Apart from the B2C market and reaching individual users, Foostainable is also planning to enter the B2B market.

The founders of Foostainable have a big vision for the company, the MVP is just the beginning, and future development is already in the planning.

The success of this project hinged on the following factors:

Close cooperation between the team and the Client.
An MVP approach to design.
Good task prioritization.
Stellar product design provided by the Client.